We Help Agency Owners Attract & Retain More Clients

Agency Equation combines coaching, community, and a pay-on-performance model, so you add an additional $20k - $100K MRR in under 12 months

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Meet Your Growth Partner

Hey there, I’m Gabriel, the founder of Agency Equation. I built my own marketing agency to $1.5M ARR in just three years—learning the hard way (and the smart way) what it really takes to scale. Now, I help agency owners across Australia and New Zealand level up faster—without the trial-and-error that slows most founders down.

Worked with 200+ Clients

7 Years Agency Experience

Over $20m Spend On Ads

Managed Team of 16+ Staff

Why Join Agency Equation?

We are a community of driven marketing agency owners with a mission to go from "business slaves" to "smart operators" with highly profitable, consistently cash flowing and self-sustaining businesses that don't require all our time & effort.

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1-on-1 Coaching

Personal, bi-weekly (or monthly) coaching calls that dive deep into your agency’s challenges, offering a custom roadmap to 7-figure success.

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Skool Community

A private online community of fellow agency owners sharing wins, swapping secrets, and staying on top of fast-changing best practices (like AI-powered marketing).

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Done-for-You Ads Management

We build your funnels, set up your ads, and drive highly targeted leads. Our unique “pay for performance” model means you only pay for booked appointments—no hefty retainer fees.

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FAQs

Answers to Your Top Questions About Our Expert Services

What is included in your Done-for-You Ads Management?

Done-for-You Ads Management is a fully managed service where we take care of everything related to your ad campaigns—from strategy, setup, and creative development to optimisation and reporting. We measure success by number of sales calls booked in your calendar.

What platforms do you manage ads on?

We specialise in managing ads across multiple platforms, including Meta, Instagram, Google Ads, TikTok, LinkedIn, and YouTube. The main focus is on Meta, TikTok and Google Ads for generating leads.

How do you track and measure ad performance?

Leads are tracked by the relevant ads platform tracking pixel, UTMs and cross-referenced in your CRM. We generally use GoHighLevel for managing & tracking lead progress for our clients.

What industries do you work with?

We have experience building marketing funnels for eCommerce, service-based businesses, SaaS companies, app local business agencies and businesses.

How much does Done-for-You Ads Cost?

Pricing varies based on the level of service required, ad spend, and campaign complexity. We offer both flat-rate pricing and performance-based models based on what suits your business.

How long does it take to see results?

Most clients begin seeing new customers flowing in within 30–60 days as we narrow down on the right funnel for their core service offering - results vary industry to industry.